Doing well by doing good.” Fortunately, this concept is referred to more and more lately and one that has always resonated with our Real Estate Firm. Having run businesses for over fifteen years, I have always noticed that the finest deals are done when all parties best interest is considered and all feel the deal is fair. So, what if the concept is taken to another level? What if in addition to being economically beneficial, it also accomplished something advantageous for the planet as a whole? That sounds like a great concept to me.